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An Oakland Rave Ornament Jan 10th, 2004

My first excursion into photography. Fresh off a trip from Tokyo in June of 1999, I had just bought an Olympus Camedia C-2000 Z, a 3.1 megapixel digital camera, which was quite the purchase that year. I proceeded to shoot the first thing I came across, which in this case was a rave in Oakland in 1999 that I went to with Lynn Shade and few friends.

Rave Girl

This shot is my favorite from that night. It’s a bit on the dark and grainy side, but such is the case with low light conditions and a digital point-and-shoot. The story behind this shot though is what makes it my favorite.

Rave girl

After wandering the warehouse for a couple of hours, I decided I wanted to take some pictures. I left the place to get the camera from my car, and then spent close to two hours trying to talk my way back inside. (There was a “no re-entry” sign at the entrance of the event that I had neglected to see.) While I was negotiating my way back inside, I was taking random shots in the parking lot. I saw this girl walk by, easily not older than 16 or 17, in this outfit with boa feathers, platform shoes and flaming red hair.

I asked her if she would mind if I took her photo. She paused, gave me a once over look, then agreed. I stepped back, got her to pose and then snapped off a shot.

As I was about to move around and take a few more, she simply walked away!

So, this is one of those shots that just happened to work out in one pass. A rare serendipitous event to say the least. Even the guys in the background with the digital blur doesn’t ruin the composition for me. I never got the girl’s name, which is a shame.

Ball of Light

After gaining entrance back into the event, I wandered around looking for Lynn and my other friends. It was easily around 4 or 5 in the morning by now, and still everyone was dancing and having a good time.

Ball of Light

There were many dance areas set up with green and red colored light aimed squarely on the dance floor. Large groups of break dancers had assembled and the scene reminded me of my freshman year in high school when Purple Rain and break dancing were all the rage. Albeit without the “e” and whacked out space outfits worn by all the kids.

This shot is also a bit dark, but I couldn’t use a flash or I would lose the color tone. The shot is of a dancer wielding one of those expandable Hoberman spheres and glow sticks.

Again, I only took one or two shots of him, and happened to grab a composition that I felt good about.

Props

On the dance floor next to the ball of light dancer, there was a group of Asian teenage boys break dancing.

Rave dancers

I noticed the lens of my camera was starting to fog up due to the humidity inside the warehouse. That’s where the foggy look of the image comes from.

I still rather like this shot, dark shadows and all.

The Land of Oz

Raves always have these wild rooms decorated up to screw with people in drug induced states. This was one of those hallways seemingly designed to makes one’s sense simply go haywire.

Land of Oz

The Line Up

The morning after. Nothing like a bunch of ravers chilling after a long night of partying.

Lineup

 

Bullet

Standards rant

Repeat after me Separator Standards do not block, impede or otherwise hinder innovation. Businessmen, engineers or product managers who only care about how they want to implement technology or only care about their own bottom line are the ones doing the real damage in the larger economic picture.

Design by Fire strives to be as standards compliant as humanly possible in spite of the fact that those in charge of developing the technology, the browsers and the operating systems can't seem to to code to the W3C specification with 100% compliance.

However, even though I'm a firm believer in standards, I'm beyond sick and tired of trying to figure out what works and what does not work according to the W3C specification. So while I make every attempt to do the right thing, occasionally I'll just do what I have to get the thing working. In other words, if you run any Design by Fire URI through a code validator and find invalid markup or css, please don't bother sending me an email.

With that little rant out of the way, here are some good articles about the benefits of web standards.

And of course, there's Zeldman's Designing with Web Standards, which is easily one of the best reads from both a practical and technical point of view on the subject.

All of these sources discuss simplification of code, rapid development, smaller file sizes, faster download times, better accessibility for a larger set of users, easier code maintenance and platform scalability - all benefits of standards at a technological level. There's also some ROI discussion on using standards.

Really Simple Syndication is still a pain in the ass

Here's the RSS feed.

RSS Feed
Design by Fire RSS Feed

You should know the drill by now.

Andrei Michael Herasimchuk
Designer

Updated 2010 Separator The quick and dirty summary is that I am largely considered one of the first official interface designers hired by Adobe Systems. That is, the first one hired to do nothing but interface design across the professional product line. I worked personally on the interfaces for Adobe Photoshop, Adobe Illustrator, and Adobe InDesign.

Andrei

One of these days, I'll convince Adobe's legal eagles to let me write a book about all that I have been through while working on those products. I just doubt they'll agree to it in my lifetime. Until, then you'll have to be satisfied with the History of Photoshop, an article written by a long-time friend of mine, Jeff Schewe.

Work

Director, Design Team bullet Twitter
March 2011 - Present

Sr. Director of Product Design
Applications bullet Yahoo!
September 2009 - March 2011

Chief Design Officer, Co-Founder bullet Involution Studios
July 2004 - September 2009

Project Lead, Adobe Lightroom bullet Adobe Systems
December 2002 - June 2004

Director, User Interface bullet ePeople
April 2001 - December 2002

Director, User Interface bullet Impresse
January 2000 - April 2001

Director, User Interface bullet Mambo.com
August 1999 - January 2000

Senior User Interface Designer bullet Adobe Systems
August 1995 - July 1999

Co-Founding Member, Director bullet Specular Int'l
June 1990 - August 1995

Play

Having the opportunity to work on Adobe Photoshop and Adobe Lightroom has given me a chance to explore photography in way I would not have had access to otherwise. You can find samples of all my personal work on this web site, and unless otherwise noted, everything here is photographed by me.

For a short period of time, I was exploring a screenwriting career. I had a script optioned by Hyde Park Entertainment (a division of MGM), a studio that has since gone under. I even had an agent in Beverly Hills for a short period of time.

I enjoy playing poker on the side and find the game infinitely fascinating. I have made the final table in a few bigger tournaments. One at The Hall of Fame Poker Classic and the other at the Bay 101 Open, but no World Series of Poker bracelet for me yet. I have had the opportunity to play against some world-class poker professionals and have gotten crushed by them.

In my off time I play bass guitar and far too many video games.

Publications and Awards

Industry Awards bullet 1995-2000
Adobe Photoshop, Illustrator and InDesign have won far too many awards than is possible to list here.

The History of Photoshop bullet February 2000
An article written by Jeff Schewe for Photo Electronic Imaging Magazine. This covers the history and development of Photoshop. A copy of this article can be found here in PDF format. You can also find another copy on Jeff's web site, Schewe Photography.

Design Graphics, Cover Story bullet June 1999, Issue 46
This article covered the work I did on the redesign of the professional product line while at Adobe.

Collage with Photoshop bullet 1994
This book features 14 digital artists using Photoshop and Specular Collage. I'm only mentioned in the prologue, but the book was created to promote Collage and what digital artists were doing with it at the time. I'm still fairly proud about the book and the work produced inside of it.

Education

Amherst College bullet 1989 to 1990
Left Amherst College to start Specular Int'l

The Hill School bullet 1984 to 1988
College preperatory school.

Contact

andrei@designbyfire.com bullet To avoid getting tagged by my spam filter, be sure to create a meaningful subject line.

Colophon and other details

Design by Fire v4.0 Separator A quick overview of the design and implementation of DxF for those who care about such details.

Browser Support

If you are viewing Design by Fire in either Firefox or Safari, congratulations! You are experiencing Design by Fire in the manner it was intended. If you are using Internet Explorer 6.0 or less, you have my sympathies as you are getting a version slightly less dynamic. The reason for that is due to Microsoft's lack of support for the CSS property "position: fixed;" plus a few other things.

Get Firefox

Bottom line, Internet Explorer promises to fix these things in version 7, so in the meantime you can either download the beta for IE7 or switch to Firefox.

Typography

If you have purchased the Adobe Creative Suite, you should have Helvetica Neue installed in your font library. If so, then you are reading Design by Fire as it was intended to be read. For everyone else, you are either seeing Lucida Grande or Arial.

Fonts

Clearly, Helvetica Neue is far superior.

As for the logotype of Design by Fire, it's set using the classic Bodoni typeface, complete with ligature for that extra flourish.

Content Management System

This version of Design by Fire is managed using WordPress. So long MovableType.

Copyright Information

Design by Fire is ©copyright by Andrei Michael Herasimchuk. All rights reserved.

You may not use any material, articles, logos, essays, technical illustrations, photos or any content from this site without expressed written permission.

Design articles

This page intentionally left blank Bullet Oct 31st, 2008

Keeping up with the Joneses Bullet Aug 16th, 2007

Introducing Spivot Bullet Mar 5th, 2007

The unfortunate death of Helvetica Bullet Oct 23rd, 2006

An Open letter to John Warnock Bullet Aug 28th, 2006

Convenient Lessons from An Inconvenient Truth Bullet Aug 2nd, 2006

The kids aren’t alright Bullet Jul 17th, 2006

The Culture of Fugly Bullet Jun 25th, 2006

Please make me think! Are high-tech usability priorities backwards? Bullet Oct 10th, 2004

Rebranding the World Wide Web Consortium Bullet Sep 30th, 2004

You say toe – may – toe, I say [expletive] that Bullet Aug 17th, 2004

Gurus v. Bloggers, Round 2 Bullet Jun 20th, 2004

Design Eye for the Usability Guy Bullet May 18th, 2004

Et tu, Brute? Bullet May 6th, 2004

I would RTFM if there was an FM to FR Bullet Apr 30th, 2004

The Art Center Design Conference, Part III Bullet Apr 27th, 2004

Gurus v. Bloggers, Round 1 Bullet Apr 9th, 2004

The Art Center Design Conference, Part II Bullet Mar 31st, 2004

The Art Center Design Conference, Part I Bullet Mar 29th, 2004

Redesigning Google’s search results page Bullet Jan 25th, 2004

Lifestyle articles

Welcome to the new school, same as the old school. Bullet Jun 19th, 2006

Bubble Boy at the Bay 101 Shooting Star Bullet Mar 1st, 2004

Beginner’s Tips for Poker Bullet Jan 31st, 2004

Crucial mistakes against Scotty Nguyen Bullet Dec 10th, 2003

Photography articles

Santorini in black and white Bullet Jun 17th, 2004

Santorini in red Bullet Jun 9th, 2004

Santorini in blue Bullet Jun 8th, 2004

The Art Center Design Conference, Part III Bullet Apr 27th, 2004

The Art Center Design Conference, Part II Bullet Mar 31st, 2004

The Art Center Design Conference, Part I Bullet Mar 29th, 2004

Party like it’s 1999 Bullet Jan 10th, 2004

An Oakland Rave Bullet Jan 10th, 2004

Random favorites from the shoebox Bullet Jan 10th, 2004

Portraits of Donna and Alexa Bullet Jan 10th, 2004

Politics archive

How terrorism works Bullet Sep 10th, 2004